Filippo Borgarelli

My mission is to make people fall in love with every brand
I work for, turning strategy, creativity, and execution
into meaningful, lasting impact.

A bit of me

Class 1995, born in Florence, IT, available to work worldwide.
Studied economics, specialized in marketing at Scuola di Scienze Aziendali Piero Baldesi in Florence, worked within different industries.
Passionate of the great outdoors and fashion, currently managing marketing at PISSEI Srl.

Brand strategy and positioning

I develop clear and distinctive brand strategies that define how a brand should look, sound, and behave. My work aligns vision, values, and market insights to create a positioning that is both emotionally resonant and strategically competitive.

Campaign management

I manage campaigns end-to-end, from concept to execution, coordinating creative, digital, product, and external partners to deliver consistent and high-impact communication across all touchpoints.

Event planning / Trade shows

I coordinate brand presence at events and trade shows, shaping both the creative direction and operational execution. I ensure that each event reflects the brand identity and leaves a strong impression on visitors and partners.

Budgeting

I manage marketing and creative budgets with precision, balancing ambition and feasibility. I allocate resources strategically across campaigns, product launches, content production, events, and sponsorships to maximize impact while ensuring efficiency. My approach combines forecasting, cost control, and performance analysis to guarantee that every investment generates measurable value for the brand.

Sponsorship management

I start and manage relationships with athletes, teams, and partners, ensuring that sponsorships become powerful brand and sale opportunities. I align brand needs with partner visibility to generate authentic and mutually beneficial collaborations.

Community building

I create and nurture communities around the brand through consistent storytelling, shared values, and meaningful interactions. My goal is to transform audiences into active supporters who connect emotionally with the brand.

Content production

I oversee and guide the creation of visual and written content, ensuring every asset reflects the brand identity and supports the strategic objectives. This includes photo/video direction, storytelling, and multi-channel adaptations.

Product launches

I plan and execute product launches that combine storytelling, timing, and channel orchestration. My work ensures that each new product enters the market with a clear narrative, powerful visuals, and an integrated communication flow.

Social media planning

I manage social media strategies that balance brand building and performance, leveraging storytelling, editorial planning, and contents to grow awareness and engagement.